Go to the Build Links section of Associates Central, and choose Product Links. The Build Links Wizard will help you search for and select a specific product, and let you customize the link's color and font size. To build a text link to a specific item, use the Product Links section of Build Links to identify the product. On the "Get HTML" page, click "Customize Link" and choose "Basic Display." Change the Image option to "Text only" and click "Update HTML." Although you can build links to any page under the Text Links section of Build Links, those links do not qualify for the direct-link premium so we do not recommend them for linking to specific items.